Optical illusion games8/3/2023 Qualitative research technique focus group has been opted for deeper understanding of the phenomenon. This study focuses on challenges and opportunities for women journalists in media industry. New comers and women journalists face several challenges in media industry. Pressure increases in proportion of designation. It is a challenging industry as one has to work in pressure. This industry demand more time, more work within deadline, field work, pressure of breaking news, qualitative work with rich content, whole hearted dedication for this profession. It is not possible for a bird to fly on one wing."-Swami Vivekananda Abstract: Nature of media industry is quite different from other industry. "There is no chance of the welfare of the world unless the condition of women is improved.
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